When numerous states made the decision to deregulate their electricity markets, two primary arguments advanced in favor of the idea that more competition would benefit end-use consumers. Read more here: https://www.utilitydive.com/news/energy-innovation-of-the-future-cannot-rely-on-retail-choice-as-its-deliver/556493/
States want the benefits of electricity markets and also want to dictate their outcomes. How federal regulators decide to strike a balance will influence the power mix for decades to come.
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https://www.utilitydive.com/news/electricity-markets-states-reassert-authority-over-power-generation/539658/